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~isPartOf:"Handbook of marketing"
~language:"eng"
~subject:"Lieferantenmanagement"
~subject:"USA"
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Lieferantenmanagement
USA
Marketing management
7
Marketingmanagement
7
Marketing
4
Theorie
3
Theory
3
United States
3
Strategic management
2
Strategisches Management
2
Supplier relationship management
2
Theorie der Unternehmung
2
Theory of the firm
2
Advertising
1
Beziehungsmarketing
1
Capacity planning
1
Dienstleistungssektor
1
Distribution costs
1
Econometric model
1
Kapazitätsplanung
1
Pharmaceutical industry
1
Pharmaindustrie
1
Relationship marketing
1
Service industry
1
Vertriebskosten
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Viral marketing
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Virales Marketing
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Werbung
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Ökonometrisches Modell
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English
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Day, George S.
1
Håkansson, Håkan
1
Moore, Elizabeth S.
1
Shugan, Steven M.
1
Snehota, Ivan
1
Webster, Frederick E.
1
Wensley, Robin
1
Wilkie, William L.
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Handbook of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
76
The journal of business & industrial marketing
44
Journal of business research : JBR
34
Journal of marketing
24
Journal of marketing management : MM
15
European journal of marketing : EJM
14
Journal of business-to-business marketing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of strategic marketing
12
Journal of the Academy of Marketing Science
12
Journal of marketing communications
11
Journal of advertising research
10
Harvard business review : HBR
9
The journal of consumer marketing
9
Journal of marketing theory and practice
8
Marketing intelligence & planning
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Business horizons
7
Journal of business strategy
7
Journal of retailing and consumer services
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
American journal of agricultural economics
6
Australasian marketing journal
6
International journal of production economics
6
Journal of marketing research : JMR
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Management international review : mir ; journal of international business
6
McGraw-Hill/Irwin series in marketing
6
Psychology & marketing
6
Report / Marketing Science Institute
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
International journal of wine business research : IJWBR
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
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ECONIS (ZBW)
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1
Marketing's relationship to society
Wilkie, William L.
;
Moore, Elizabeth S.
- In:
Handbook of marketing
,
(pp. 9-38)
.
2006
Persistent link: https://www.econbiz.de/10003335032
Saved in:
2
The role of marketing and the firm
Webster, Frederick E.
- In:
Handbook of marketing
,
(pp. 66-82)
.
2006
Persistent link: https://www.econbiz.de/10003335039
Saved in:
3
Market strategies and theories of the firm
Day, George S.
;
Wensley, Robin
- In:
Handbook of marketing
,
(pp. 85-105)
.
2006
Persistent link: https://www.econbiz.de/10003335046
Saved in:
4
Service marketing and management: capacity as a strategic marketing variable
Shugan, Steven M.
- In:
Handbook of marketing
,
(pp. 484-512)
.
2006
Persistent link: https://www.econbiz.de/10003335274
Saved in:
5
Marketing in business markets
Håkansson, Håkan
;
Snehota, Ivan
- In:
Handbook of marketing
,
(pp. 513-526)
.
2006
Persistent link: https://www.econbiz.de/10003335279
Saved in:
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