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~isPartOf:"Handbook of marketing"
~subject:"Marketingmanagement"
~type:"article"
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Marketingmanagement
Marketing
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Marketing management
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Supplier relationship management
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Theorie
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Theory
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USA
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United States
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Capacity planning
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Håkansson, Håkan
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Moore, Elizabeth S.
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Shugan, Steven M.
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Snehota, Ivan
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Webster, Frederick E.
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Wilkie, William L.
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Handbook of marketing
Journal of business research : JBR
52
Industrial marketing management : the international journal for industrial and high-tech firms
51
European journal of marketing : EJM
20
Journal of strategic marketing
19
Journal of marketing
18
Journal of marketing management : MM
18
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
The journal of business & industrial marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of the Academy of Marketing Science
13
Marketing intelligence & planning
13
Marketing theory
13
AMS review : official publication of the Academy of Marketing Science
12
Business horizons
12
Journal of research in marketing and entrepreneurship : JRME
12
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of research in marketing and entrepreneurship
9
Cogent business & management
8
Journal of Islamic marketing
7
Journal of marketing communications
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
European research studies
6
Journal of marketing education : JME
6
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
5
International business review : the official journal of the European International Business Academy
5
Journal of business ethics : JOBE
5
Journal of business strategy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international marketing
5
Journal of marketing analytics : JMA
5
Annales Universitatis Mariae Curie-Skłodowska / H
4
Building corporate identity, image and reputation in the digital era
4
Global business review
4
Handbook of relationship marketing
4
Handelsforschung
4
International journal of business and globalisation : IJBG
4
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ECONIS (ZBW)
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1
Marketing's relationship to society
Wilkie, William L.
;
Moore, Elizabeth S.
- In:
Handbook of marketing
,
(pp. 9-38)
.
2006
Persistent link: https://www.econbiz.de/10003335032
Saved in:
2
The role of marketing and the firm
Webster, Frederick E.
- In:
Handbook of marketing
,
(pp. 66-82)
.
2006
Persistent link: https://www.econbiz.de/10003335039
Saved in:
3
Service marketing and management: capacity as a strategic marketing variable
Shugan, Steven M.
- In:
Handbook of marketing
,
(pp. 484-512)
.
2006
Persistent link: https://www.econbiz.de/10003335274
Saved in:
4
Marketing in business markets
Håkansson, Håkan
;
Snehota, Ivan
- In:
Handbook of marketing
,
(pp. 513-526)
.
2006
Persistent link: https://www.econbiz.de/10003335279
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