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~isPartOf:"Handbook of marketing decision models"
~person:"Dekimpe, Marnik G."
~person:"Grönroos, Christian"
~person:"Lilien, Gary L."
~person:"Meffert, Heribert"
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Dekimpe, Marnik G.
Grönroos, Christian
Lilien, Gary L.
Meffert, Heribert
Hanssens, Dominique M.
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Wierenga, Berend
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Albers, Sönke
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Handbook of marketing decision models
Meddelanden från Svenska Handelshögskolan
6
Legends in marketing
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
2
ERIM report series research in management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of service management
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A reader in marketing communications
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Arbeitspapier / HHL, Leipzig Graduate School of Management
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Die Betriebswirtschaftslehre im Spannungsfeld zwischen Generalisierung und Spezialisierung : Edmund Heinen zum 70. Geburtstag
1
Edward Elgar E-Book Archive
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Elgar original reference
1
European journal of marketing : EJM
1
HHL-Arbeitspapier
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Integration und Flexibilität : eine Herausforderung für die allgemeine Betriebswirtschaftslehre ; 1989 in Münster
1
Journal of historical research in marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
MSI reports : working paper series
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Major theoretical debates and contemporary issues in marketing theory
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Managing service quality : MSQ ; an international journal
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing theory
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Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
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Research handbooks in business and management series
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The history of marketing science
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Tijdschrift voor economie en management
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ECONIS (ZBW)
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Time-series models in marketing
Dekimpe, Marnik G.
;
Franses, Philip Hans
;
Hanssens, …
- In:
Handbook of marketing decision models
,
(pp. 373-398)
.
2008
Persistent link: https://www.econbiz.de/10003755281
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2
Models for the financial-performance effects of marketing
Hanssens, Dominique M.
;
Dekimpe, Marnik G.
- In:
Handbook of marketing decision models
,
(pp. 501-523)
.
2008
Persistent link: https://www.econbiz.de/10003755292
Saved in:
3
Marketing engineering : models that connect with practice
Lilien, Gary L.
;
Rangaswami, Arvind
- In:
Handbook of marketing decision models
,
(pp. 527-559)
.
2008
Persistent link: https://www.econbiz.de/10003755295
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