//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbook of marketing decision models"
~person:"Grönroos, Christian"
~person:"Gupta, Sunil"
~person:"Petersen, J. Andrew"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"customer lifetime value"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Customer value
1
Kundenwert
1
Marketing theory
1
Marketingtheorie
1
Theorie
1
Theory
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Grönroos, Christian
Gupta, Sunil
Petersen, J. Andrew
Lehmann, Donald R.
1
Published in...
All
Handbook of marketing decision models
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Business Economics Working Papers
1
Customer engagement marketing
1
European journal of marketing : EJM
1
Handbook of research on customer equity in marketing
1
Journal of business research : JBR
1
Journal of marketing research : JMR
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
Marketing Science
1
Marketing letters : a journal of research in marketing
1
Meddelanden från Svenska Handelshögskolan
1
Report / Marketing Science Institute
1
The Routledge handbook of service research insights and ideas
1
Working papers / Business economic series / Department of Business Administration
1
Working papers / Department of Economics, Universidad Carlos III de Madrid
1
Working papers / Harvard Business School, Division of Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Models of customer value
Gupta, Sunil
;
Lehmann, Donald R.
- In:
Handbook of marketing decision models
,
(pp. 255-290)
.
2008
Persistent link: https://www.econbiz.de/10003755274
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->