//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbook of marketing decision models"
~person:"Hanssens, Dominique M."
~person:"Malhotra, Naresh K."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingwissenschaft"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
2
Marketingtheorie
2
Performance measurement
1
Performance-Messung
1
Theorie
1
Theory
1
Time series analysis
1
Zeitreihenanalyse
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
English
2
Author
All
Hanssens, Dominique M.
Malhotra, Naresh K.
Dekimpe, Marnik G.
2
Wierenga, Berend
2
Albers, Sönke
1
Althuizen, Niek A. P.
1
Bruggen, Gerrit H. van
1
Bucklin, Randolph E.
1
Eliashberg, Jehoshua
1
Franses, Philip Hans
1
Gupta, Sunil
1
Hruschka, Harald
1
Hui, Sam K.
1
Leeflang, Peter
1
Lehmann, Donald R.
1
Lilien, Gary L.
1
Mantrala, Murali K.
1
Naik, Prasad A.
1
Rangaswami, Arvind
1
Shankar, Venkatesh
1
Weinberg, Charles B.
1
more ...
less ...
Published in...
All
Handbook of marketing decision models
Review of marketing research
10
SAGE library in marketing
6
Legends in marketing
4
Review of Marketing Research Ser.
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Fundamentals of marketing research ; Vol. 1
2
Journal of marketing research : JMR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
Continuing to broaden the marketing concept : making the world a better place
1
ERIM report series research in management
1
Fundamentals of marketing research ; Vol. 6
1
MSI reports : working paper series
1
Marketing intelligence & planning
1
Pearson always learning
1
Review of marketing research , 4
1
The history of marketing science
1
The nature and scope of marketing research
1
Tijdschrift voor economie en management
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Time-series models in marketing
Dekimpe, Marnik G.
;
Franses, Philip Hans
;
Hanssens, …
- In:
Handbook of marketing decision models
,
(pp. 373-398)
.
2008
Persistent link: https://www.econbiz.de/10003755281
Saved in:
2
Models for the financial-performance effects of marketing
Hanssens, Dominique M.
;
Dekimpe, Marnik G.
- In:
Handbook of marketing decision models
,
(pp. 501-523)
.
2008
Persistent link: https://www.econbiz.de/10003755292
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->