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~isPartOf:"Handbook of marketing decision models"
~person:"Reinartz, Werner J."
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Handbook of marketing decision models
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Retailing in the 21st century : current and future trends
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Decision models for customer relationship management (CRM)
Reinartz, Werner J.
;
Venkatesan, Rajkumar
- In:
Handbook of marketing decision models
,
(pp. 291-326)
.
2008
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