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~isPartOf:"Handbook of marketing strategy"
~language:"eng"
~person:"Kumar, V."
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Kumar, V.
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Handbook of marketing strategy
Journal of marketing
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Journal of the Academy of Marketing Science
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Journal of marketing research : JMR
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Legends in marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of international marketing
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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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MSI reports : working paper series
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SpringerLink / Bücher
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Handbook of research on customer equity in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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MIT sloan management review
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Springer Texts in Business and Economics
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Springer texts in business and economics
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British journal of management
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California management review
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Customer engagement marketing
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Edward Elgar E-Book Archive
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Faculty & research / Insead : working paper series
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Handbook of business-to-business marketing
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Handbook of marketing and finance
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Handbook of research on customer engagement
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Harvard business review : HBR
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International journal of forecasting
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International journal of production research
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing research
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Journal of service research
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Journal of service research : JSR
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Journal of world business : JWB
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Management information systems : mis quarterly
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Customer lifetime value
management
: strategies to measure and maximize customer profitability
Kumar, V.
;
Rajan, Bharath
- In:
Handbook of marketing strategy
,
(pp. 107-134)
.
2012
Persistent link: https://www.econbiz.de/10009530867
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