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~isPartOf:"Handbook of marketing strategy"
~person:"Kumar, V."
~person:"Stock-Homburg, Ruth"
~type_genre:"Book section"
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Handbook of marketing strategy
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
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Handbook of research on customer equity in marketing
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Handbook of business-to-business marketing
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
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Marketing - wie Sie Kunden gewinnen und halten
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Marketing mix decisions : new perspectives and practices
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Customer lifetime value management : strategies to measure and maximize customer profitability
Kumar, V.
;
Rajan, Bharath
- In:
Handbook of marketing strategy
,
(pp. 107-134)
.
2012
Persistent link: https://www.econbiz.de/10009530867
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