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~isPartOf:"Handbook of media economics ; Volume 1A"
~isPartOf:"International journal of sport finance"
~isPartOf:"Journal of business research : JBR"
~type:"article"
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Handbook of media economics ; Volume 1A
International journal of sport finance
Journal of business research : JBR
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
The journal of media economics
6
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5
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International journal of advertising : the quarterly review of marketing communications
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The journal of consumer marketing
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Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
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Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
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Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
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Globalisation : effects on enterprises, employment and government : Tagungsband zur INFER-Jahrestagung 1999
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Gute Regeln oder Wirtschaftslenkung? : Europas neue Herausforderungen ; [Jahrestagung des Wirtschaftspolitischen Ausschusses des Vereins für Socialpolitik, die vom 15. - 17. März 2011 in Goslar stattfand]
1
Handbook of media economics ; volume 1
1
Handbook on the economics of the media
1
Healthcare Marketing / Jahrbuch
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ECONIS (ZBW)
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1
The advertising-financed business model in two-sided media markets
Anderson, Simon P.
;
Jullien, Bruno
-
2016
Persistent link: https://www.econbiz.de/10011419942
Saved in:
2
Radio advertising : blip commercials
Allan, David
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 880-881
Persistent link: https://www.econbiz.de/10009552409
Saved in:
3
Broadcast rights and competitive balance in European soccer
Peeters, Thomas
- In:
International journal of sport finance
6
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10009272246
Saved in:
4
The impact of pooling and sharing broadcast rights in professional team sports
Kesenne, Stefan
- In:
International journal of sport finance
4
(
2009
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003902781
Saved in:
5
Selecting network television advertising schedules
Rust, Roland T.
- In:
Journal of business research : JBR
13
(
1985
)
6
,
pp. 483-494
Persistent link: https://www.econbiz.de/10001021708
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