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~isPartOf:"Handbook of niche marketing : principles and practice"
~person:"Beverland, Michael"
~subject:"Markenimage"
~subject:"Weinbau"
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Handbook of niche marketing : principles and practice
The journal of business & industrial marketing
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Crafting a niche in a crowded market: the case of Palliser Estate Wines of Martinborough (New Zealand)
Beverland, Michael
;
Lockshin, Lawrence S.
- In:
Handbook of niche marketing : principles and practice
,
(pp. 159-190)
.
2006
Persistent link: https://www.econbiz.de/10003322898
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