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~isPartOf:"Handbook of pricing research in marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Horsky, Dan"
~person:"Kuksov, Dmitri"
~person:"Shi, Mengze"
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Horsky, Dan
Kuksov, Dmitri
Shi, Mengze
Anderson, Eric T.
4
Misra, Kanishka
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Handbook of pricing research in marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Manufacturing & service operations management : M & SOM
1
Quantitative marketing and economics : QME
1
Rotman School of Management Working Paper
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ECONIS (ZBW)
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Managing consumer deliberations in a decentralized distribution channel
Li, Xi
;
Li, Yanzhi
;
Shi, Mengze
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 170-190
Persistent link: https://www.econbiz.de/10011999564
Saved in:
2
In-store advertising by competitors
Kuksov, Dmitri
;
Prasad, Ashutosh
;
Zia, Mohammad
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 402-425
Persistent link: https://www.econbiz.de/10011695445
Saved in:
3
Product and pricing decisions in crowdfunding
Hu, Ming
;
Li, Xi
;
Shi, Mengze
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 331-345
Persistent link: https://www.econbiz.de/10011291350
Saved in:
4
The bright side of loss aversion in dynamic and competitive markets
Kuksov, Dmitri
;
Wang, Kangkang
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 693-711
Persistent link: https://www.econbiz.de/10010468404
Saved in:
5
Pricing, frills, and customer ratings
Kuksov, Dmitri
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 925-943
Persistent link: https://www.econbiz.de/10008736164
Saved in:
6
Try it, you will like it : does consumer learning lead to competitive price promotions?
Freimer, Marshall
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 796-810
Persistent link: https://www.econbiz.de/10003780114
Saved in:
7
A diffusion model incorporating product benefits, price, income and information
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
4
,
pp. 342-365
Persistent link: https://www.econbiz.de/10001101483
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