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~isPartOf:"Handbook of relationship marketing"
~person:"Grönroos, Christian"
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Grönroos, Christian
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Handbook of relationship marketing
Meddelanden från Svenska Handelshögskolan
4
The journal of services marketing
3
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
A reader in marketing communications
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Corporate brand and corporate reputation
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing communications
1
Journal of service management
1
Legends in marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Managing service quality : MSQ ; an international journal
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The journal of business & industrial marketing
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Working Papers / Hanken Svenska Handelshögskolan
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ECONIS (ZBW)
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Relationship
marketing
: the Nordic school perspective
Grönroos, Christian
- In:
Handbook of relationship marketing
,
(pp. 95-117)
.
2000
Persistent link: https://www.econbiz.de/10001559307
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