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~isPartOf:"Handbook of research in international marketing"
~isPartOf:"Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg"
~person:"Evans, Jody"
~type:"article"
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Handbook of research in international marketing
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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The role of psychic distance in international marketing strategy implementation
Evans, Jody
- In:
Handbook of research in international marketing
,
(pp. 267-277)
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2011
Persistent link: https://www.econbiz.de/10009387366
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