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~isPartOf:"Handbook of research in international marketing"
~isPartOf:"Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg"
~person:"Papadopoulos, Nicolas G."
~type:"article"
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Papadopoulos, Nicolas G.
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Handbook of research in international marketing
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
Journal of international marketing
2
International marketing review
1
Journal of global marketing
1
The Routledge companion to contemporary brand management
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ECONIS (ZBW)
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Place brands and brand-place associations : the role of "place" in international marketing
Papadopoulos, Nicolas G.
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Handbook of research in international marketing
,
(pp. 88-113)
.
2011
Persistent link: https://www.econbiz.de/10009385448
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