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~isPartOf:"Handbook of research in international marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~subject:"United States"
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Search: subject_exact:"Globales Marketing"
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International marketing
168
Internationales Marketing
168
Consumer behaviour
41
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Marketing management
34
Marketingmanagement
34
Brand management
28
Markenführung
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Unternehmenserfolg
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Alden, Dana
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Handbook of research in international marketing
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
Journal of global marketing
19
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
9
Journal of international marketing
9
International marketing review
7
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
7
Advances in international marketing
4
Asia Pacific journal of marketing and logistics
4
Europäische Hochschulschriften / 5
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of international consumer marketing
3
Journal of teaching in international business
3
Journal of the Academy of Marketing Science
3
SpringerLink / Bücher
3
American journal of agricultural economics
2
Berichte aus der Betriebswirtschaft
2
Contributions to Economics
2
European journal of marketing : EJM
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Innovatives Markenmanagement
2
International business and economics research journal
2
International business review : the official journal of the European International Business Academy
2
International marketing ; Vol. 2
2
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
Journal of advertising research
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing communications
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Research Bulletin
2
The Harcourt College Publishers series in management
2
The journal of consumer marketing
2
World competition : law and economics review
2
A Spectrum Book
1
AMA management briefing
1
Advances in business marketing : a research annual
1
Advances in strategic management : a research annual
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
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ECONIS (ZBW)
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1
The power roots and drivers of infidelity in international business relationships
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Spyropoulou, Stavroula
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 198-212
Persistent link: https://www.econbiz.de/10012026179
Saved in:
2
Global model of export performance : moderator role of export department
Navarro García, Antonio
;
Arenas-Gaitán, Jorge
; …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1880-1886
Persistent link: https://www.econbiz.de/10011451551
Saved in:
3
The international marketing strategy modeling of leisure farm
Wu, Chih-Wen
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1345-1350
Persistent link: https://www.econbiz.de/10011447250
Saved in:
4
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
5
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
6
Do values or goals better explain intent? : a cross-national comparison
Fornerino, Marianela
;
Jolibert, Alain
;
Sanchez, Carol M.
; …
- In:
Journal of business research : JBR
64
(
2011
)
5
,
pp. 490-496
Persistent link: https://www.econbiz.de/10008901464
Saved in:
7
Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
Saved in:
8
Adolescent consumption autonomy : a cross-cultural examination
Palan, Kay M.
;
Gentina, Elodie
;
Muratore, Isabelle
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1342-1348
Persistent link: https://www.econbiz.de/10008747473
Saved in:
9
Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey
;
Javalgi, Rajshekhar G.
; …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
Saved in:
10
Special issue : Cross-cultural business research
Huff, Lenard C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003716936
Saved in:
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