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~isPartOf:"Handbook of research in international marketing"
~subject:"Theorie"
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Handbook of research in international marketing
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Handbuch Internationalisierung : Globalisierung - eine Herausforderung für die Unternehmensführung ; mit 7 Tabellen
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Experimental economic approaches to international marketing research
Buchan, Nancy R.
- In:
Handbook of research in international marketing
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(pp. 190-208)
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2003
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