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~isPartOf:"Handbook of research methods for marketing management"
~subject:"Scientific method"
~subject:"USA"
~type_genre:"Book section"
~type_genre:"No longer published / No longer aquired"
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Handbook of research methods for marketing management
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Mobile ethnography : a customer experience research method for innovation
Bosio, Birgit
;
Rainer, Katharina
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Stickdorn, Marc
- In:
Handbook of research methods for marketing management
,
(pp. 242-259)
.
2021
Persistent link: https://www.econbiz.de/10013171807
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