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~isPartOf:"Handbook of research on consumerism in business and marketing : concepts and practices"
~subject:"Consumer behaviour"
~subject:"Interkulturelles Management"
~subject:"Markenführung"
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Handbook of research on consumerism in business and marketing : concepts and practices
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
SpringerLink / Bücher
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Premier reference source
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BestMasters
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
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Forschungsgruppe Konsum und Verhalten
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Handbook of research on ethnic and intra-cultural marketing
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Journal of business research : JBR
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Management for Professionals
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Advances in intelligent systems and computing : AISC
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Consumption culture in Europe : insight into the beverage industry
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Developments in marketing science: proceedings of the Academy of Marketing Science
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Foundations and trends in marketing : FTMKT
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Frontiers of culture and psychology
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Handbook of research on effective marketing in contemporary globalism
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Handbook on cross-cultural marketing
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Journal für Betriebswirtschaft : management review quarterly
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Journal of advertising research
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Journal of marketing management : MM
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Journal of retailing and consumer services
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The psychology of consumerism in business and marketing : the macro and micro behaviors of Hofstede's cultural consumers
Tran, Ben
- In:
Handbook of research on consumerism in business and …
,
(pp. 286-308)
.
2014
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