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~isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
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Beziehungsmarketing
Internet marketing
Data protection
3
Datenschutz
3
Online-Marketing
3
Advertising
2
Werbung
2
Ethics
1
Ethik
1
Mobile Anwendung
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Mobile Marketing
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English
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Gülsoy, Tanses Yasemin
1
Kang, Yowei
1
Orlandic, Ratko
1
Yang, Kenneth C. C.
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Handbook of research on effective advertising strategies in the social media age
Journal of retailing and consumer services
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of e-business research : an official publication of the Information Resources Management Association
8
Journal of business research : JBR
7
Information systems research : ISR
5
International journal of internet marketing and advertising : IJIMA
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of retailing
5
Technological forecasting & social change : an international journal
5
CESifo working papers
4
Electronic commerce research
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic commerce : IJEC
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Asia Pacific journal of marketing and logistics
3
Electronic markets : the international journal on networked business
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail and distribution management
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of internet commerce
3
Journal of marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Amfiteatru economic : an economic and business research periodical
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Electronic commerce research and applications
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovatives Markenmanagement
2
International journal of business and globalisation : IJBG
2
International journal of contemporary hospitality management
2
International journal of electronic business : IJEB
2
International journal of electronic customer relationship management : IJECRM
2
International journal of hospitality management
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
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Advertising ethics in the social media age
Gülsoy, Tanses Yasemin
- In:
Handbook of research on effective advertising …
,
(pp. 321-338)
.
2015
Persistent link: https://www.econbiz.de/10011283741
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2
Employing a mixed method to explore mobile social media users' big data
privacy
concerns
Yang, Kenneth C. C.
;
Kang, Yowei
- In:
Handbook of research on effective advertising …
,
(pp. 302-320)
.
2015
Persistent link: https://www.econbiz.de/10011283742
Saved in:
3
Effective,
privacy
-first display advertising : ambient intelligence for online ambient environments
Orlandic, Ratko
- In:
Handbook of research on effective advertising …
,
(pp. 223-247)
.
2015
Persistent link: https://www.econbiz.de/10011283747
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