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~isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~subject:"Online-Marketing"
~subject:"Strategic management"
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Online-Marketing
Strategic management
Advertising planning
6
Internet marketing
6
Marketing management
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Marketingmanagement
6
Werbeplanung
6
Advertising
2
Werbung
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Personality psychology
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Persönlichkeitspsychologie
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Turkey
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Topsümer, Füsun
2
Yarkin, Dincer
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Basal, Bilgen
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Cinar, Dilaysu
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Horn, Anette
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Horn, Peter
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Kilinc, Ugur
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Handbook of research on effective advertising strategies in the social media age
Journal of business research : JBR
58
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of strategic marketing
32
SpringerLink / Bücher
24
International journal of internet marketing and advertising : IJIMA
20
The journal of business & industrial marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of the Academy of Marketing Science
19
Springer eBook Collection
18
European journal of marketing : EJM
15
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Journal of business strategy
13
Gabler Edition Wissenschaft
12
Journal of marketing communications
12
Marketing intelligence & planning
12
European research studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing management : MM
10
Journal of retailing and consumer services
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
International journal of advertising : the review of marketing communications
7
International journal of hospitality management
7
International journal of technology marketing : IJTMkt
7
Journal of marketing
7
Springer eBook Collection / Business and Economics
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
Contemporary research in e-branding
6
International entrepreneurship and management journal
6
International journal of business and globalisation : IJBG
6
International journal of business excellence
6
International journal of business information systems : IJBIS
6
International journal of electronic marketing and retailing : IJEMR
6
International marketing review
6
Journal of advertising research
6
Journal of international marketing
6
Journal of marketing analytics : JMA
6
Journal of strategy and management
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ECONIS (ZBW)
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1
The use of myths as an advertisement strategy at the age of social media
Kilinc, Ugur
- In:
Handbook of research on effective advertising …
,
(pp. 406-415)
.
2015
Persistent link: https://www.econbiz.de/10011283737
Saved in:
2
Digital advertising practices and its impacts on students : an application in the public and private universities in Turkey
Kircova, Ibrahim
;
Cinar, Dilaysu
- In:
Handbook of research on effective advertising …
,
(pp. 388-405)
.
2015
Persistent link: https://www.econbiz.de/10011283738
Saved in:
3
Identity is what we sell
Horn, Anette
;
Horn, Peter
- In:
Handbook of research on effective advertising …
,
(pp. 213-222)
.
2015
Persistent link: https://www.econbiz.de/10011283750
Saved in:
4
The strategic planning process of social media advertising in the context of integrated marketing communication
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 148-159)
.
2015
Persistent link: https://www.econbiz.de/10011283757
Saved in:
5
On-line media planning and on-line media common measurement currencies
Basal, Bilgen
- In:
Handbook of research on effective advertising …
,
(pp. 105-124)
.
2015
Persistent link: https://www.econbiz.de/10011283759
Saved in:
6
Social media as an advertisement tool : strategical need of being more experiential
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 52-63)
.
2015
Persistent link: https://www.econbiz.de/10011283774
Saved in:
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