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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Islamic finance in Europe : towards a plural financial system"
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Handbook of research on effective marketing in contemporary globalism
Islamic finance in Europe : towards a plural financial system
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Handbook of research on ethnic and intra-cultural marketing
7
SpringerLink / Bücher
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
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Journal of global marketing
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Cultural marketing and metaverse for consumer engagements
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Journal of business research : JBR
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Journal of international marketing
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Premier reference source
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Transcultural marketing for incremental and radical innovation
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Asia Pacific journal of marketing and logistics
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Consumption culture in Europe : insight into the beverage industry
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Handbook on cross-cultural marketing
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World Review of Entrepreneurship, Management and Sustainable Development
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Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Developments in marketing science: proceedings of the Academy of Marketing Science
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Enterprise & society : the international journal of business history
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Frontiers of culture and psychology
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Global advertising practice in a borderless world
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Transcultural marketing and product life cycles in international markets
Vianelli, Donata
;
Valta, Manuela
- In:
Handbook of research on effective marketing in …
,
(pp. 377-392)
.
2014
Persistent link: https://www.econbiz.de/10010403462
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2
Augmenting transcultural diffusion through knowledge management : the critical role of internal marketing
Hume, Craig
;
Hume, Margee
- In:
Handbook of research on effective marketing in …
,
(pp. 104-127)
.
2014
Persistent link: https://www.econbiz.de/10010403491
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3
Creating a culturally sensitive marketing strategy for diffusion of innovations using Hofstede's six dimensions of national culture
Chandan, Harish C.
- In:
Handbook of research on effective marketing in …
,
(pp. 66-91)
.
2014
Persistent link: https://www.econbiz.de/10010403584
Saved in:
4
Understanding culture, motivation, and ethnic consumer behavior
Koo, Fung Kuen
;
Le, Huong
- In:
Handbook of research on effective marketing in …
,
(pp. 47-65)
.
2014
Persistent link: https://www.econbiz.de/10010403586
Saved in:
5
Migrant banking in Europe : approaches, meanings and perspectives
Visconti, Luca M.
;
Napolitano, Enzo M.
- In:
Islamic finance in Europe : towards a plural financial …
,
(pp. 109-125)
.
2013
Persistent link: https://www.econbiz.de/10009752284
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