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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Internet marketing"
~subject:"Luxury"
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Internet marketing
Luxury
Luxury goods
57
Luxusgüter
57
Consumer behaviour
44
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44
Fashion
35
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35
Brand management
32
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Jain, Sheetal
2
Ahujy, Vandana
1
Alexander, Bethan
1
Bhaduri, Gargi
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Contreras, Luis Ortega
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Danbury, Annie
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Emmanuel-Stephen, Christiana Mbang
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Fuxman, Leonora
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Mohr, Iris
1
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1
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Handbook of research on effective marketing in contemporary globalism
Journal of fashion marketing and management
Journal of business research : JBR
69
Journal of retailing and consumer services
22
The journal of brand management : an international journal
11
The journal of product & brand management
11
International journal of retail & distribution management
8
Asia Pacific journal of marketing and logistics
6
International journal of advertising : the review of marketing communications
5
International marketing review
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
International journal of hospitality management
4
Journal of global fashion marketing : JGfM
4
Journal of retailing
4
Sustainable Luxury : An International Perspective
4
Business horizons
3
Cogent business & management
3
Electronic commerce research
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of wine business research : IJWBR
3
Journal of hospitality marketing & management
3
Marketing intelligence & planning
3
Qualitative market research : an international journal
3
The journal of consumer marketing
3
AMS review : official publication of the Academy of Marketing Science
2
European journal of marketing
2
Global journal of business research : GJBR
2
Global marketing strategies for the promotion of luxury goods
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail and distribution management
2
Journal of global marketing
2
Journal of hospitality and tourism insights
2
Journal of marketing communications
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
Springer eBook Collection
2
The Cornell hospitality quarterly
2
The European journal of the history of economic thought
2
Advanced digital marketing strategies in a data-driven era
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
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ECONIS (ZBW)
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1
Exploring young consumer's adoption of secondhand luxury : insights from a qualitative study
Rathi, Rubal
;
Jain, Sheetal
;
Garg, Ruchi
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 117-138
Persistent link: https://www.econbiz.de/10014495506
Saved in:
2
Futurizing luxury : an activity-centric model of phygital luxury experiences
Lawry, Charles Aaron
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 397-417
Persistent link: https://www.econbiz.de/10014288966
Saved in:
3
Hedonism and luxury fashion consumption among Black African women in the UK : an empirical study
Emmanuel-Stephen, Christiana Mbang
;
Gbadamosi, Ayantunji
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 126-140
Persistent link: https://www.econbiz.de/10012797991
Saved in:
4
Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East
Ramadan, Zahy
;
Nsouli, Nour Zakaria
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 247-265
Persistent link: https://www.econbiz.de/10013162364
Saved in:
5
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
6
A triple-trickle theory for sustainable fashion adoption : the rise of a luxury trend
Mohr, Iris
;
Fuxman, Leonora
;
Mahmoud, Ali B.
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 640-660
Persistent link: https://www.econbiz.de/10013384577
Saved in:
7
Measuring the impact of beliefs on luxury buying behavior in an emerging market : empirical evidence from India
Jain, Sheetal
;
Khan, Mohd Naved
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 341-360
Persistent link: https://www.econbiz.de/10011773343
Saved in:
8
How brand interaction in pop-up shops influences consumers' perceptions of luxury fashion retailers
Taube, Julia
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011773347
Saved in:
9
Evaluation of absolute luxury : effect of cues, consumers' need for uniqueness, product involvement and product knowledge on expected price
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 471-486
Persistent link: https://www.econbiz.de/10011551759
Saved in:
10
Inter-industry creative collaborations incorporating luxury fashion brands
Alexander, Bethan
;
Contreras, Luis Ortega
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 254-275
Persistent link: https://www.econbiz.de/10011594899
Saved in:
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