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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Sustainable Luxury : An International Perspective"
~subject:"Advertising effects"
~subject:"Cruise"
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Cruise
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Handbook of research on effective marketing in contemporary globalism
Journal of travel and tourism marketing
Sustainable Luxury : An International Perspective
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
3
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of hospitality management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of retailing and consumer services
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Pakistan journal of commerce and social sciences
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Brand culture
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Global journal of business research : GJBR
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Global marketing strategies for the promotion of luxury goods
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Green advertising and the reluctant consumer
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History of retailing and consumption
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of nonprofit & voluntary sector marketing
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Italian journal of marketing : ITJM
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Journal of fashion marketing and management
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Journal of global fashion marketing : JGfM
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Journal of global marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing : ZFP ; journal of research and management
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Service business
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Strategic corporate communication in the digital age
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The Cornell hospitality quarterly
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The journal of consumer marketing
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Tourism and hospitality research : the surrey quarterly review
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Tourism management : research, policies, practice
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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1
An integration of cognitive appraisal theory and script theory in the luxury cruise sector : the bridging role of recollection and storytelling
Manthiou, Aikaterini
;
Kang, Juhee
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
34
(
2017
)
8
,
pp. 1071-1088
Persistent link: https://www.econbiz.de/10011758797
Saved in:
2
Recollection of the sea cruise : the role of cruise photos and other passengers on the ship
Kang, Juhee
;
Manthiou, Aikaterini
;
Kim, Insin
;
Hyun, …
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1286-1308
Persistent link: https://www.econbiz.de/10011627507
Saved in:
3
Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists
Prayag, Girish
;
Soscia, Isabella
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
Saved in:
4
Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content
Cervellon, Marie-Cécile
;
Galipienzo, Danielle
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 428-437
Persistent link: https://www.econbiz.de/10011312519
Saved in:
5
Negative effects of perceived crowding on travelers' identification with cruise brand
Hyun, Sunghyup Sean
;
Kim, Kyungmin
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011312578
Saved in:
6
Enhancing luxury cruise liner operators' competitive advantage : a study aimed at improving customer loyalty and future patronage
Lobo, Antonio C.
- In:
Journal of travel and tourism marketing
25
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003778038
Saved in:
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