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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
~source:"econis"
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Luxury goods
12
Luxusgüter
12
Consumer behaviour
6
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Klarmann, Christiane
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Wiedmann, Klaus-Peter
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Behrens, Stefan
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Camillo, Angelo A.
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Dietrich, Daniel
1
Donzé, Pierre-Yves
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Horn, Carmen
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Huber, Sebastian
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Kapferer, Jean-Noël
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Marques, Joan
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Nagasawa, Shin'ya
1
Noll, Laura
1
Perret, Jens K.
1
Schierle, Philipp
1
Schmäh, Marco
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Schüller, Sophie
1
Spielmann, Lorenz
1
Theiss, Vanessa
1
Theurillat, Thierry
1
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Handbook of research on effective marketing in contemporary globalism
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Journal of business research : JBR
169
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Psychology & marketing
28
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
25
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of revenue and pricing management
15
Journal of travel and tourism marketing
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of hospitality marketing & management
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Palgrave Advances in Luxury
10
Springer eBook Collection / Business and Management
10
Sustainable luxury : managing social and environmental performance in iconic brands
10
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ECONIS (ZBW)
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1
The effect of price changes in luxury goods
Theiss, Vanessa
;
Noll, Laura
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
39
(
2022
)
1
,
pp. 24-31
Persistent link: https://www.econbiz.de/10012804222
Saved in:
2
E-commerce and luxury : from the perspective of female German customers
Perret, Jens K.
;
Horn, Carmen
;
Holthaus, Lina
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
39
(
2022
)
2
,
pp. 52-59
Persistent link: https://www.econbiz.de/10013163646
Saved in:
3
Affordable luxury sports cars in Germany : investigating the determinants of customer experience
Schierle, Philipp
;
Ekinci, Yuksel
;
Schmäh, Marco
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
39
(
2022
)
5
,
pp. 62-69
Persistent link: https://www.econbiz.de/10013362983
Saved in:
4
Against all odds : e-commerce success in the luxury goods industry
Huber, Sebastian
;
Gebien, Oliver
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
35
(
2018
)
5
,
pp. 76-81
Persistent link: https://www.econbiz.de/10012002207
Saved in:
5
The future role of physical touchpoints in luxury retailing
Schüller, Sophie
;
Dietrich, Daniel
;
Spielmann, Lorenz
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
35
(
2018
)
6
,
pp. 84-95
Persistent link: https://www.econbiz.de/10012003338
Saved in:
6
Selling luxury watches in Asia : the changing position of independent distributors
Donzé, Pierre-Yves
;
Theurillat, Thierry
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
5
,
pp. 50-57
Persistent link: https://www.econbiz.de/10011560328
Saved in:
7
Japan has developed luxury brands
Nagasawa, Shin'ya
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
5
,
pp. 58-67
Persistent link: https://www.econbiz.de/10011560341
Saved in:
8
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
9
To Russia with love : the complexity of penetrating new markets
Holt, Svetlana
;
Marques, Joan
;
Camillo, Angelo A.
- In:
Handbook of research on effective marketing in …
,
(pp. 137-145)
.
2014
Persistent link: https://www.econbiz.de/10010403487
Saved in:
10
Creating multi-sensory experiences in luxury marketing
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
6
,
pp. 60-68
Persistent link: https://www.econbiz.de/10010256431
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