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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Psychology & marketing"
~person:"Ashill, Nicholas J."
~subject:"France"
~subject:"Signalling"
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Signalling
Brand extension
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Luxury goods
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Spillover effect
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Spillover-Effekt
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branding strategies
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Handbook of research on effective marketing in contemporary globalism
Psychology & marketing
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The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
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