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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Psychology & marketing"
~subject:"Amerika"
~subject:"Brand image"
~subject:"France"
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Amerika
Brand image
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Luxury goods
30
Luxusgüter
30
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
9
Markenführung
9
Markenimage
7
Brand
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6
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4
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Brand extension
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Ahn, Hongmin
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Ahujy, Vandana
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Al-Mutawa, Fajer Saleh
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Albrecht, Carmen-Maria
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Ashill, Nicholas J.
1
Backhaus, Christof
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Bei, Lien-ti
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Boisvert, Jean
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Choi, Sejung Marina
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Chu, Chia-hsien
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Strehlau, Suzane
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1
Sung, Yongjun
1
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Handbook of research on effective marketing in contemporary globalism
Psychology & marketing
Journal of business research : JBR
46
The journal of brand management : an international journal
36
Journal of retailing and consumer services
23
Journal of fashion marketing and management
18
The journal of product & brand management
15
Journal of international consumer marketing
10
Journal of global fashion marketing : JGfM
7
International journal of hospitality management
5
Cogent business & management
4
European journal of marketing
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
International marketing review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Luxury marketing : a challenge for theory and practice
4
Qualitative market research : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
Central European business review : CEBR
3
Global luxury : organizational change and emerging markets since the 1970s
3
Harvard business review : HBR
3
International journal of contemporary hospitality management
3
Marketing : ZFP ; journal of research and management
3
Springer eBook Collection
3
Tourism management : research, policies, practice
3
Asia-Pacific journal of business administration
2
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
2
European research on management and business economics
2
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
2
Global marketing strategies for the promotion of luxury goods
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of Indian culture and business management
2
International journal of business and globalisation : IJBG
2
International journal of market research
2
International journal of retail & distribution management
2
Italian journal of marketing : ITJM
2
Journal of Islamic marketing
2
Journal of consumer behaviour
2
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ECONIS (ZBW)
8
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1
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8
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date (oldest first)
1
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
2
Dimensions of luxury brand personality : scale development and validation
Sung, Yongjun
;
Choi, Sejung Marina
;
Ahn, Hongmin
;
Song, …
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10011287614
Saved in:
3
Concurrent ownership of brands and counterfeits : conceptualization and temporal transformation from a consumer perspective
Stöttinger, Barbara
;
Penz, Elfriede
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 373-391
Persistent link: https://www.econbiz.de/10010527149
Saved in:
4
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
5
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
6
Consumer-generated representations : Muslim women recreating western luxury fashion brand meaning through consumption
Al-Mutawa, Fajer Saleh
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 236-246
Persistent link: https://www.econbiz.de/10009728504
Saved in:
7
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Saved in:
8
Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity
Shen, Yung-cheng
;
Bei, Lien-ti
;
Chu, Chia-hsien
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 91-113
Persistent link: https://www.econbiz.de/10008856894
Saved in:
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