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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Psychology & marketing"
~subject:"Amerika"
~subject:"France"
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Handbook of research on effective marketing in contemporary globalism
Psychology & marketing
Global luxury : organizational change and emerging markets since the 1970s
3
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
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International journal of retail & distribution management
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Luxury marketing : a challenge for theory and practice
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Major trends in mature economies
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National brands and global markets : an historical perspective
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The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
2
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
3
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Saved in:
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