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~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~subject:"Profisport"
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Profisport
Internet marketing
17
Online-Marketing
17
Social Web
17
Social web
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Professional sports
3
Sportmarketing
3
Sports marketing
3
Brand equity
2
Consumer behaviour
2
E-commerce
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Electronic Commerce
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Großbritannien
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Konsumentenverhalten
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Markenwert
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Marketing management
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Bekleidungsindustrie
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Competitive advantage
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Consumer attitudes
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Copyright law
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Facebook, Inc.
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Cohen, Ivan K.
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Hajli, Nick
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Mohammadkazemi, Reza
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Handbook of research on integrating social media into strategic marketing
International journal of sports marketing & sponsorship
13
International journal of sport management and marketing : IJSMM
7
European Sport management quarterly : ESMQ
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of promotion management : innovations in planning and applied research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Schriftenreihe des Internationalen Hochschulverbunds IUNworld
2
Sport management review
2
Springer eBook Collection
2
Business horizons
1
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
1
Digital business
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
European journal of international management : EJIM
1
Ilmenau Economics Discussion Papers
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of sport finance
1
Journal of business strategy
1
Journal of economic insight : (formerly the journal of economics (MVEA))
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of international trade & commerce
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Marketing analysis in sport business : global perspectives
1
Quantitative marketing and economics : QME
1
Sport, Business and Management : an international journal ; SBM
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
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Sports marketing and social media
Mohammadkazemi, Reza
- In:
Handbook of research on integrating social media into …
,
(pp. 340-358)
.
2015
Persistent link: https://www.econbiz.de/10011294559
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2
Social media and marketing : the evolution of Tottenham Hotspur Football Club
Cohen, Ivan K.
- In:
Handbook of research on integrating social media into …
,
(pp. 324-339)
.
2015
Persistent link: https://www.econbiz.de/10011294560
Saved in:
3
Online sport brand communities : sport brand communities
Hajli, Nick
- In:
Handbook of research on integrating social media into …
,
(pp. 35-45)
.
2015
Persistent link: https://www.econbiz.de/10011294621
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