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~isPartOf:"Handbook of research on international advertising"
~isPartOf:"International marketing ; Vol. 1"
~isPartOf:"Marketing intelligence & planning"
~subject:"Consumer behaviour"
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Consumer behaviour
International marketing
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Guang, Tian
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Lim, Chi Lo
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Handbook of research on international advertising
International marketing ; Vol. 1
Marketing intelligence & planning
International marketing review
47
Journal of international marketing
39
Journal of business research : JBR
38
Journal of global marketing
24
Journal of international consumer marketing
23
Asia Pacific journal of marketing and logistics
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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The journal of brand management : an international journal
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International journal of advertising : the quarterly review of marketing communications
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Journal of euromarketing
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SpringerLink / Bücher
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Cross-cultural and critical perspectives on brands
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International business review : the official journal of the European International Business Academy
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of strategic marketing
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European journal of marketing : EJM
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International journal of business and emerging markets : IJBEM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : MM
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Journal of promotion management : JPM
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Qualitative market research : an international journal
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The journal of consumer marketing
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IMADI.net-Projektbericht
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Industrial marketing management : the international journal for industrial and high-tech firms
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Psychology & marketing
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Research in consumer behavior
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Routledge advances in management and business studies
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Springer eBook Collection
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AMS review : official publication of the Academy of Marketing Science
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Advances in international marketing
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Business horizons
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Corporate reputation review : an international journal
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Cross cultural management : an international journal
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Direct marketing : an international journal
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Entrepreneurial business and economics review : EBER
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Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
2
"Wow! It's cool" : the meaning of coolness in marketing
Rahman, Kaleel
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 620-638
Persistent link: https://www.econbiz.de/10010226619
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