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~isPartOf:"Handbook of research on international advertising"
~person:"Pelsmacker, Patrick de"
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Handbook of research on international advertising
Brand management in emerging markets : theories and practice
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Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity
Banks, Ivana Bušljeta
;
Pelsmacker, Patrick de
- In:
Handbook of research on international advertising
,
(pp. 376-397)
.
2012
Persistent link: https://www.econbiz.de/10009514368
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