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~isPartOf:"Handbook of research on international advertising"
~person:"Yoo, Jinnie Jinyoung"
~subject:"Kommunikation"
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Understanding the role of culture in advertising
Lee, Wei-Na
;
Yoo, Jinnie Jinyoung
- In:
Handbook of research on international advertising
,
(pp. 20-41)
.
2012
Persistent link: https://www.econbiz.de/10009513198
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