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~isPartOf:"Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives"
~person:"Ozuem, Wilson"
~person:"Walsh, Gianfranco"
~subject:"Mode"
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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Reconciling social media with luxury fashion brands : an exploratory study
Ozuem, Wilson
;
Tan, Kerri
- In:
Handbook of research on management of cultural products …
,
(pp. 257-285)
.
2014
Persistent link: https://www.econbiz.de/10010348360
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