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~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Research policy : policy, management and economic studies of science, technology and innovation"
~person:"Akter, Shahriar"
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Handbook of research on mobile marketing management
Research policy : policy, management and economic studies of science, technology and innovation
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Mobile DM coupon promotion in Japan : a case study on response behavior changes in services consumption
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 323-345)
.
2010
Persistent link: https://www.econbiz.de/10003919384
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