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~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Research policy : policy, management and economic studies of science, technology and innovation"
~subject:"Consumer behaviour"
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Consumer behaviour
Mobile communications
41
Mobilkommunikation
41
Mobile Marketing
8
Mobile marketing
8
Innovation
7
Technischer Fortschritt
7
Technological change
7
Arbeitsmobilität
5
Labour mobility
5
Marketing management
5
Marketingmanagement
5
Deutschland
4
Germany
4
Innovation adoption
4
Innovationsakzeptanz
4
Konsumentenverhalten
4
Mobile Business
4
Mobile business
4
Mobile phone
4
Mobiltelefon
4
Welt
4
World
4
Beziehungsmarketing
3
China
3
Internet marketing
3
Mobility
3
Online-Marketing
3
Relationship marketing
3
Target group
3
Theorie
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Theory
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Zielgruppe
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Business network
2
Competitive strategy
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Direct marketing
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Direktmarketing
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Economic convergence
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Europa
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Europe
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English
4
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Akter, Shahriar
1
Barnes, Stuart J.
1
Carroll, Amy
1
Haunstetter, Tobias
1
Karjaluoto, Heikki
1
Kondo, Fumiyo N.
1
Lehto, Heikki
1
Leppäniemi, Matti
1
McKenzie, Jonathon
1
Nakahara, Mariko
1
Pousttchi, Key
1
Scornavacca, Eusebio
1
Uwadaira, Yasuhiro
1
Wiedemann, Dietmar G.
1
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Handbook of research on mobile marketing management
Research policy : policy, management and economic studies of science, technology and innovation
Journal of retailing and consumer services
55
Telecommunications policy : the international journal of digital economy, data sciences and new media
37
Journal of business research : JBR
17
Technological forecasting & social change : an international journal
17
Information systems research : ISR
13
International journal of business information systems : IJBIS
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Cogent business & management
11
International journal of electronic business
11
International journal of hospitality management
11
International journal of internet marketing and advertising : IJIMA
11
Asia Pacific journal of marketing and logistics
10
International journal of e-business research : an official publication of the Information Resources Management Association
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of business innovation and research
7
International journal of contemporary hospitality management
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of retail & distribution management
7
The journal of services marketing
7
Global business review
6
Information technology and management
6
International journal of bank marketing
6
International journal of consumer studies
6
International journal of services, economics and management
6
International journal of technology marketing : IJTMkt
6
Journal of hospitality marketing & management
6
Journal of promotion management : innovations in planning and applied research
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of strategic marketing
6
DICE discussion paper
5
Electronic commerce research and applications
5
International journal of business excellence : IJBEX
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of internet commerce
5
Journal of marketing
5
Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
5
Production and operations management : the flagship research journal of the Production and Operations Management Society
5
Service business
5
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ECONIS (ZBW)
4
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1
In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
Persistent link: https://www.econbiz.de/10003919371
Saved in:
2
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
3
Mobile DM coupon promotion in Japan : a case study on response behavior changes in services consumption
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 323-345)
.
2010
Persistent link: https://www.econbiz.de/10003919384
Saved in:
4
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
Saved in:
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