//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Research policy : policy, management and economic studies of science, technology and innovation"
~subject:"Innovation adoption"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"UMTS"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Innovation adoption
Mobile communications
41
Mobilkommunikation
41
Mobile Marketing
8
Mobile marketing
8
Innovation
7
Technischer Fortschritt
7
Technological change
7
Arbeitsmobilität
5
Labour mobility
5
Marketing management
5
Marketingmanagement
5
Consumer behaviour
4
Deutschland
4
Germany
4
Innovationsakzeptanz
4
Konsumentenverhalten
4
Mobile Business
4
Mobile business
4
Mobile phone
4
Mobiltelefon
4
Welt
4
World
4
Beziehungsmarketing
3
China
3
Internet marketing
3
Mobility
3
Online-Marketing
3
Relationship marketing
3
Target group
3
Theorie
3
Theory
3
Zielgruppe
3
Business network
2
Competitive strategy
2
Direct marketing
2
Direktmarketing
2
Economic convergence
2
Europa
2
Europe
2
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz im Buch
4
Book section
4
Case study
1
Fallstudie
1
Language
All
English
4
Author
All
Karjaluoto, Heikki
1
Lehto, Heikki
1
Leppäniemi, Matti
1
Mann, Andreas
1
Prein, Jan
1
Reeh, Marc-Oliver
1
Schulz, Sebastian
1
Schumacher, Henrik
1
Silberer, Günter
1
Wiedmann, Klaus-Peter
1
more ...
less ...
Published in...
All
Handbook of research on mobile marketing management
Research policy : policy, management and economic studies of science, technology and innovation
Journal of retailing and consumer services
16
Technological forecasting & social change : an international journal
14
Journal of business research : JBR
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of business information systems : IJBIS
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
7
International journal of business innovation and research
6
Cogent business & management
5
Global business review
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of internet marketing and advertising : IJIMA
5
Journal of hospitality marketing & management
5
The international journal of bank marketing : IJBM
5
Electronic markets : the international journal on networked business
4
International journal of bank marketing
4
International journal of electronic business
4
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
4
International journal of innovation and technology management
4
International journal of services, economics and management
4
International journal of technology marketing : IJTMkt
4
Journal of financial services marketing
4
Journal of internet commerce
4
The service industries journal
4
Asia Pacific journal of marketing and logistics
3
Electronic commerce research
3
International journal of contemporary hospitality management
3
International journal of electronic customer relationship management : IJECRM
3
International journal of electronic finance : IJEF
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of hospitality management
3
International journal of networking and virtual organisations : IJNVO
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of electronic commerce research : JECR
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of organizational computing and electronic commerce
3
Marketing intelligence & planning
3
The marketing review
3
African journal of science, technology, innovation and development : AJSTID
2
Economic research
2
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
Saved in:
2
Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
3
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
4
Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Mann, Andreas
;
Prein, Jan
- In:
Handbook of research on mobile marketing management
,
(pp. 362-380)
.
2010
Persistent link: https://www.econbiz.de/10003919390
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->