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~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Research policy : policy, management and economic studies of science, technology and innovation"
~subject:"Online-Marketing"
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Online-Marketing
Mobile communications
41
Mobilkommunikation
41
Mobile Marketing
8
Mobile marketing
8
Innovation
7
Technischer Fortschritt
7
Technological change
7
Arbeitsmobilität
5
Labour mobility
5
Marketing management
5
Marketingmanagement
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Consumer behaviour
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Deutschland
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Germany
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Innovation adoption
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Innovationsakzeptanz
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Konsumentenverhalten
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Mobile Business
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Mobile business
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Mobile phone
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Mobiltelefon
4
Welt
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World
4
Beziehungsmarketing
3
China
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Internet marketing
3
Mobility
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Relationship marketing
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Target group
3
Theorie
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Theory
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Zielgruppe
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Business network
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Competitive strategy
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Direct marketing
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Direktmarketing
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Economic convergence
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Europa
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Europe
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English
3
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Heinemann, Andreas
1
Mannix, Richard
1
Sirkeci, Ibrahim
1
Straub, Tobias
1
Vatanparast, Ramin
1
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Handbook of research on mobile marketing management
Research policy : policy, management and economic studies of science, technology and innovation
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
International journal of internet marketing and advertising : IJIMA
10
Journal of retailing and consumer services
8
Pervasive advertising
7
E-marketing ; Vol. 1
6
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
Electronic markets : the international journal on networked business
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing communications
4
Technological forecasting & social change : an international journal
4
International journal of electronic commerce : IJEC
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing
3
Journal of marketing research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Electronic commerce research and applications
2
European journal of marketing : EJM
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of contemporary hospitality management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of management and marketing research : IJMMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of advertising research
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of internet commerce
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
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ECONIS (ZBW)
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1
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
Saved in:
2
Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
Saved in:
3
Opportunistic networks as an enabling technology for mobile word-of-mouth advertising
Heinemann, Andreas
;
Straub, Tobias
- In:
Handbook of research on mobile marketing management
,
(pp. 236-253)
.
2010
Persistent link: https://www.econbiz.de/10003919366
Saved in:
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