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~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Research policy : policy, management and economic studies of science, technology and innovation"
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Mobile communications
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Mobilkommunikation
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Mobile Marketing
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Mobile marketing
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Innovation
7
Technischer Fortschritt
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Technological change
7
Arbeitsmobilität
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Labour mobility
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Marketing management
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Marketingmanagement
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Consumer behaviour
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Haunstetter, Tobias
1
Karjaluoto, Heikki
1
Lehto, Heikki
1
Leppäniemi, Matti
1
Mannix, Richard
1
Pousttchi, Key
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Sirkeci, Ibrahim
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Wiedemann, Dietmar G.
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Handbook of research on mobile marketing management
Research policy : policy, management and economic studies of science, technology and innovation
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Africa journal of management
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
DICE discussion paper
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
E-marketing ; Vol. 3
1
Electronic commerce research
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Human-computer interaction series
1
Information systems research : ISR
1
International business and economics research journal
1
International journal of electronic business
1
International journal of emerging markets
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Mobilität und Marketing : wie und warum das Marketing mobil wird
1
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
1
Pervasive advertising
1
Technological forecasting & social change : an international journal
1
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
1
The boomers and their future
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
Saved in:
2
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
3
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
Saved in:
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