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~isPartOf:"Handbook of research on mobile marketing management"
~subject:"Market integration"
~subject:"World"
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Handbook of research on mobile marketing management
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Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
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