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~isPartOf:"Handbook of research on small and medium enterprises in developing countries"
~source:"econis"
~subject:"Brand management"
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Brand management
KMU
15
SME
15
Malaysia
5
Bangladesch
4
Bangladesh
4
Nachhaltige Entwicklung
2
Nigeria
2
Sustainable development
2
Armutsbekämpfung
1
Bank
1
Betriebliche Wertschöpfung
1
Brand image
1
Business start-up
1
Coopetition
1
Corporate Social Responsibility
1
Corporate finance
1
Corporate social responsibility
1
Developing countries
1
Entrepreneurship
1
Entrepreneurship approach
1
Entwicklungsländer
1
Firm performance
1
Globalisierung
1
Globalization
1
Human capital
1
Humankapital
1
Information technology
1
Informationstechnik
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Inter-firm cooperation
1
Koopetition
1
Markenführung
1
Markenimage
1
Poverty reduction
1
Social Web
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Social web
1
South Africa
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Azizah Omar
1
Pravina Jayapal
1
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Handbook of research on small and medium enterprises in developing countries
Qualitative market research : an international journal
9
The journal of brand management : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of small business and enterprise development
5
Journal of strategic marketing
5
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
5
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
4
Journal of research in marketing and entrepreneurship : JRME
4
Journal of business research : JBR
3
Journal of marketing management : MM
3
Journal of research in marketing and entrepreneurship
3
Marketing intelligence & planning
3
The marketing review
3
Cogent business & management
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Digital and social media marketing and advertising collection
2
Employer Branding : Arbeitgeber positionieren und präsentieren
2
Global business & economics review
2
IEEE transactions on engineering management : EM
2
International business and economics research journal
2
International journal of entrepreneurship and small business : IJESB
2
International journal of retail & distribution management
2
International marketing review
2
Journal of fashion marketing and management
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Journal of world business : JWB
2
The journal of business & industrial marketing
2
African journal of business and economic research : AJBER
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Baltic journal of management
1
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
1
Bilanz / KMU
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business and Economic Research : BER
1
Business management review : journal of the University of Dar es Salaam Business School
1
Businesses
1
Contemporary thoughts on corporate branding and corporate identity management
1
Croatian economic survey
1
Cross-cultural and critical perspectives on brands
1
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
1
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The role of value co-creation on brand image : a conceptual framework for the market performance of SMEs in Malaysia
Pravina Jayapal
;
Azizah Omar
- In:
Handbook of research on small and medium enterprises in …
,
(pp. 185-207)
.
2017
Persistent link: https://www.econbiz.de/10011626132
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