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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of business research : JBR"
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Search: subject:"Social Web"
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Social Web
540
Social web
540
Consumer behaviour
228
Konsumentenverhalten
228
Internet marketing
207
Online-Marketing
207
Social media
117
Brand management
109
Markenführung
109
Beziehungsmarketing
104
Relationship marketing
104
Viral marketing
93
Virales Marketing
93
Brand image
67
Markenimage
67
Social network
62
Soziales Netzwerk
62
Online retailing
60
Online-Handel
60
Customer integration
54
Kundenintegration
54
E-commerce
38
Electronic Commerce
38
Brand
34
Digital platform
29
Digitale Plattform
29
Markenartikel
29
Social relations
29
Soziale Beziehungen
29
Advertising effects
27
Betriebliche Wertschöpfung
27
Value creation
27
Werbewirkung
27
Confidence
25
Vertrauen
25
Digitalisierung
23
Digitization
23
Marketing management
23
Marketingmanagement
23
Luxury goods
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English
543
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Filieri, Raffaele
9
Flavián Blanco, Carlos
7
Krishen, Anjala S.
6
Casaló, Luis V.
5
Ko, Eunju
5
Veloutsou, Cleopatra
5
Agarwal, Shaurya
4
Berezan, Orie
4
Harrigan, Paul
4
Ibáñez-Sánchez, Sergio
4
Islam, Nazrul
4
Kachroo, Pushkin
4
Ranaweera, Chatura
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Azer, Jaylan
3
Bigné Alcañiz, J. Enrique
3
Black, Iain
3
Choi, Jeonghye
3
Dhir, Amandeep
3
Dwivedi, Yogesh Kumar
3
Guinalíu, Miguel
3
Hajli, Nick
3
Huarng, Kun-Huang
3
Kim, Hye-yŏng
3
Kim, Jikyung
3
Kim, Juran
3
Kim, Kyung Hoon
3
Oghazi, Pejvak
3
Rana, Nripendra P.
3
Richard, Marie-Odile
3
Rita, Paulo
3
Seo, Yuri
3
Yoon, Sukki
3
Agnihotri, Raj
2
Aiello, Gaetano
2
Al Omoush, Khaled Saleh
2
Arias-Bolzmann, Leopoldo G.
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
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Published in...
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Handbook of social media management : value chain and business models in changing media markets
International journal of electronic commerce : IJEC
Journal of business research : JBR
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
196
International journal of internet marketing and advertising : IJIMA
146
Information systems research : ISR
144
Journal of management information systems : JMIS
118
Tourism management : research, policies, practice
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Industrial marketing management : the international journal for industrial and high-tech firms
93
Springer eBook Collection
92
Business horizons
90
Psychology & marketing
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Electronic commerce research
79
Management information systems : mis quarterly
79
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of travel and tourism marketing
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of promotion management : innovations in planning and applied research
70
The journal of product & brand management
68
Journal of electronic commerce research : JECR
66
Cogent business & management
65
Journal of information & knowledge management : JIKM
64
The journal of brand management : an international journal
64
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
57
Journal of marketing
57
Journal of organizational computing and electronic commerce
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
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ECONIS (ZBW)
543
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1
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10
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543
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1
Hi, I'm taking over this account! : leveraging social media takeovers in fostering consumer-brand relationships
Penttinen, Valeria
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014331850
Saved in:
2
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
3
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
4
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
5
Not so different after all? : a netnographic exploration of user engagement with non-human influencers on social media
Xie-Carson, Li
;
Benckendorff, Pierre
;
Hughes, Karen
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014383085
Saved in:
6
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
7
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
8
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
9
Social capital theory perspective on the role of academic social networking sites
Filipović, Jelena
;
Arslanagić-Kalajdžić, Maja
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380331
Saved in:
10
I share, therefore I trust : a moderated mediation model of the influence of eWOM engagement on social commerce
Gvili, Yaniv
;
Levy, Shalom
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380337
Saved in:
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