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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"International journal of electronic commerce : IJEC"
~person:"Barrot, Christian"
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Handbook of social media management : value chain and business models in changing media markets
International journal of electronic commerce : IJEC
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
1
Business research
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Entrepreneurial marketing
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Optimal product-sampling strategies in social networks : how many and whom to target?
Schlereth, Christian
;
Barrot, Christian
;
Skiera, Bernd
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 45-72
Persistent link: https://www.econbiz.de/10010247652
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