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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~subject:"Advertising industry"
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Mühl-Benninghaus, Wolfgang
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Song, Sonya Yan
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Wildman, Steven S.
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Handbook of social media management : value chain and business models in changing media markets
Journal of advertising research
2
Event-Marketing : Trends und Entwicklungen
1
Global advertising practice in a borderless world
1
Journal of management information systems : JMIS
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Qualitative market research : an international journal
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Twitter-Marketing : wer mitmacht, gewinnt!
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New marketing communication in social media business
Mühl-Benninghaus, Wolfgang
- In:
Handbook of social media management : value chain and …
,
(pp. 143-160)
.
2013
Persistent link: https://www.econbiz.de/10009762891
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2
Evolution of strategy and commercial relationships for social media platforms : the case of YouTube
Song, Sonya Yan
;
Wildman, Steven S.
- In:
Handbook of social media management : value chain and …
,
(pp. 619-632)
.
2013
Persistent link: https://www.econbiz.de/10009763877
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