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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~subject:"Internet marketing"
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Internet marketing
Social Web
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Social web
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Geschäftsmodell
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Internet usage
6
Internetnutzung
6
Organisatorischer Wandel
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Customer integration
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Deutschland
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Germany
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Kundenintegration
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Benutzerschnittstelle
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Betriebliche Wertschöpfung
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Mai, Li-chuan Evelyn
1
Orihuela, José Luis
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Sánchez-Tabernero, Alfonso
1
Villanueva, Julián
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Handbook of social media management : value chain and business models in changing media markets
Journal of business research : JBR
187
International journal of internet marketing and advertising : IJIMA
109
Journal of retailing and consumer services
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
International journal of advertising : the review of marketing communications
59
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
56
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
47
International journal of hospitality management
45
Business horizons
44
Information systems research : ISR
44
The journal of product & brand management
43
Journal of internet commerce
40
Cogent business & management
38
Journal of management information systems : JMIS
38
International journal of electronic marketing and retailing : IJEMR
36
SpringerLink / Bücher
35
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
32
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Springer eBook Collection
29
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of strategic marketing
26
Journal of advertising research
25
Journal of electronic commerce research : JECR
25
Journal of marketing management : MM
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of hospitality marketing & management
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of promotion management : JPM
22
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Social networks as marketing tools for media companies
Sánchez-Tabernero, Alfonso
;
Villanueva, Julián
; …
- In:
Handbook of social media management : value chain and …
,
(pp. 161-178)
.
2013
Persistent link: https://www.econbiz.de/10009762887
Saved in:
2
The usage and advertising effects of social media in China
Mai, Li-chuan Evelyn
- In:
Handbook of social media management : value chain and …
,
(pp. 819-832)
.
2013
Persistent link: https://www.econbiz.de/10009763830
Saved in:
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