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~isPartOf:"Handbook on brand and experience management"
~person:"Langner, Tobias"
~person:"MacInnis, Deborah J."
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Handbook on brand and experience management
Handbook of brand relationships
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Advertising and Consumer Psychology
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Brand management ; Vol. 1
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Brands and brand management : contemporary research perspectives
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Forschungsgruppe Konsum und Verhalten
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Foundations and trends in marketing : FTMKT
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Geschäftsmodelle für Wertschöpfungsnetzwerke : Wilfried Krüger zum 60. Geburtstag
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Innovation und Internationalisierung : Festschrift für Norbert Koubek
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Innovative Markenführung und -implementierung
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Journal of business research : JBR
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Marke neu denken : Paradigmenwechsel in der Markenführung
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Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
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Marketing Science Working Paper Series
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Marketing letters : a journal of research in marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Marshall School of Business Working Paper
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Measuring and managing brands
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
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Brand attachment and a strategic brand exemplar
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
- In:
Handbook on brand and experience management
,
(pp. 3-17)
.
2008
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