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~isPartOf:"Handbook on cross-cultural marketing"
~person:"Fuchs, Manfred"
~person:"Ghauri, Pervez N."
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Fuchs, Manfred
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Handbook on cross-cultural marketing
Springers Kurzlehrbücher der Wirtschaftswissenschaften
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Partnerships in cross-cultural marketing and retail internationalization : research propositions
Wang, Fatima
;
Ghauri, Pervez N.
- In:
Handbook on cross-cultural marketing
,
(pp. 133-151)
.
2020
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