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~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Journal of marketing communications"
~subject:"KMU"
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
International business review : the official journal of the European International Business Academy
Journal of marketing communications
Campus Forschung
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ECONIS (ZBW)
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Investment in online advertising and return on sales : does it pay to outsource the services to an advertising agency?
Porto, Rafael Barreiros
;
Abreu, Fernando Antunes de
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 843-860
Persistent link: https://www.econbiz.de/10012203377
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Intermediary roles in local mobile advertising : findings from a Finnish study
Komulainen, Hanna
;
Mainela, Tuija
;
Tähtinen, Jaana
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10011561336
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