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~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
SpringerLink / Bücher
13
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
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The service industries journal
5
Hamburger Schriften zur Marketingforschung
4
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
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Journal of promotion management : JPM
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NBER Working Paper
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The history of advertising
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Working paper series
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Applied economics
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Brand Planning : starke Strategien für Marken und Kampagnen
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Enterprise & society : the international journal of business history
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Europäische Hochschulschriften / 5
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of marketing : IJM ; formerly Der Markt
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ECONIS (ZBW)
12
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1
Editorial: JBR special issue on executional elements in advertising
Rossiter, John R.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 829-830
Persistent link: https://www.econbiz.de/10009552461
Saved in:
2
Marketing-Kommunikation : der Beitrag der Agenturen
Käfer, Günter
;
Vieregge, Henning von
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1287-1302)
.
2009
Persistent link: https://www.econbiz.de/10003766287
Saved in:
3
Herausforderungen der "Integrated Communications" für Kommunikationsagenturen
Dahlhoff, Hans-Dieter
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1303-1320)
.
2009
Persistent link: https://www.econbiz.de/10003766289
Saved in:
4
Verbände der Kommunikationswirtschaft in Deutschland
Weidner, Lutz E.
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1321-1344)
.
2009
Persistent link: https://www.econbiz.de/10003766290
Saved in:
5
Empirical analysis of closed-loop duopoly advertising strategies
Erickson, Gary M.
- In:
Management science : journal of the Institute for …
38
(
1992
)
12
,
pp. 1732-1749
Persistent link: https://www.econbiz.de/10001136385
Saved in:
6
Advertising cost interactions and the optimality of pulsing
Hahn, Minhi
- In:
Management science : journal of the Institute for …
37
(
1991
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10001102764
Saved in:
7
Sales response modeling : gains in efficiency from system estimation
Bolton, Ruth N.
- In:
Journal of business research : JBR
18
(
1989
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10001066535
Saved in:
8
Temporal instability as a moderating factor on advertising effectiveness
Hornik, Jacob
- In:
Journal of business research : JBR
18
(
1989
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10001066536
Saved in:
9
Advertising-versus-marketing mix carryover effects : an empirical evaluation
De Kluyver, Cornelis A.
- In:
Journal of business research : JBR
15
(
1987
)
3
,
pp. 269-287
Persistent link: https://www.econbiz.de/10001029641
Saved in:
10
A model for relating advertising media exposures to purchase incidence behavior patterns
Zufryden, Fred S.
- In:
Management science : journal of the Institute for …
33
(
1987
)
10
,
pp. 1253-1266
Persistent link: https://www.econbiz.de/10001057615
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