//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Routledge new directions in public relations and communication research"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Public relations"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Public relations
129
Öffentlichkeitsarbeit
129
Corporate Social Responsibility
38
Corporate social responsibility
38
Consumer behaviour
21
Corporate reputation
21
Firmenimage
21
Konsumentenverhalten
21
Social Web
20
Social web
20
Communication
19
Kommunikation
18
Brand management
16
Corporate culture
14
Stakeholder
14
Unternehmenskultur
14
Internet marketing
12
Online-Marketing
12
Reputation
12
Corporate disclosure
11
Unternehmenspublizität
11
Brand image
10
Crisis management
10
Krisenmanagement
10
Markenimage
10
Marketing management
10
Marketingmanagement
10
Social media
10
Beziehungsmarketing
9
Relationship marketing
9
Advertising effects
8
Crisis communication
8
Werbewirkung
8
CSR communication
7
Internal communication
7
Interne Kommunikation
7
Sponsoring
7
Sponsorship
7
Brand architecture
6
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
15
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
2
Book section
2
Conference paper
1
Konferenzbeitrag
1
Language
All
English
14
German
2
Author
All
Balmer, John M.T.
2
Crisafulli, Benedetta
2
Grohs, Reinhard
2
Podnar, Klement
2
Quamina, La Toya
2
Reisinger, Heribert
2
Singh, Jaywant
2
Andersen, Sophie Esmann
1
Belei, Nina
1
Brunner, Christian Boris
1
Castro, Vítor
1
Cohen, Geraldine
1
De Roeck, Kenneth
1
Elayan, Suzanne
1
Esch, Franz-Rudolf
1
Escher, Franz-Rudolf
1
Fischer, Alexander
1
Grety, Anaïs
1
Hooijdonk, Charlotte van
1
Horváth, Csilla
1
Ifie, Kemefasu
1
Johansen, Trine Susanne
1
Liebrecht, Christine
1
Maon, François
1
Oliveira, João S.
1
Riel, Allard C. R. van
1
Scandelius, Christina
1
Simon, Françoise
1
Surowiec, Pawel.
1
Swaen, Valérie
1
Sykora, Martin
1
Tsaousi, Christina
1
Tsougkou, Eleni
1
Ullrich, Sebastian
1
Wolfsteiner, Elisabeth
1
Xue, Melanie Tao
1
more ...
less ...
Published in...
All
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Journal of business research : JBR
Routledge new directions in public relations and communication research
Corporate communications : an international journal
10
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
European journal of marketing : EJM
6
Corporate reputation review : an international journal
4
Journal of communication management : an international journal
4
Journal of promotion management : JPM
4
The journal of product & brand management
4
International journal of internet marketing and advertising : IJIMA
3
Journal of business strategy
3
Springer eBook Collection
3
SpringerLink / Bücher
3
Brands and branding
2
Cogent business & management
2
International journal of business excellence
2
International journal of contemporary hospitality management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of fashion marketing and management
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
Routledge new directions in PR & communication research
2
The journal of brand management : an international journal
2
Veränderungskommunikation : so unterstützen Sie den Change-Prozess wirkungsvoll ; Themen, Prozesse, Umsetzung
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Beiträge zur Medien- und Kommunikationsgesellschaft
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
2
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
3
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
4
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
5
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
6
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
7
Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
Saved in:
8
"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
- In:
Journal of business research : JBR
117
(
2020
),
pp. 839-849
Persistent link: https://www.econbiz.de/10012288104
Saved in:
9
"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
Saved in:
10
"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs
;
Horváth, Csilla
;
Belei, Nina
;
Riel, …
- In:
Journal of business research : JBR
74
(
2017
),
pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->