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~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"Journal of marketing communications"
~subject:"Business association"
~subject:"Marketingmanagement"
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Journal of marketing communications
A master class in brand planning : the timeless works of Stephen King
5
European journal of marketing : EJM
2
SpringerLink / Bücher
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Best practices in international marketing
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Consumerism and the co-operative movement in modern British history : taking stock
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Der Markt : international journal of marketing
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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European research studies
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Get both sides of the story
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Hamburger Schriften zur Marketingforschung
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Handbook of social media management : value chain and business models in changing media markets
1
International journal of advertising : the quarterly review of marketing communications
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International journal of marketing : IJM ; formerly Der Markt
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
1
Journal of advertising research
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Journal of business research : JBR
1
Journal of historical research in marketing
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Journal of marketing and consumer behaviour in emerging markets
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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SAGE library in marketing
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South African journal of business management
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Spudai / University of Piraeus : journal of economics and business
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ECONIS (ZBW)
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1
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
2
Marketing-Kommunikation : der Beitrag der Agenturen
Käfer, Günter
;
Vieregge, Henning von
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1287-1302)
.
2009
Persistent link: https://www.econbiz.de/10003766287
Saved in:
3
Herausforderungen der "Integrated Communications" für Kommunikationsagenturen
Dahlhoff, Hans-Dieter
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1303-1320)
.
2009
Persistent link: https://www.econbiz.de/10003766289
Saved in:
4
Verbände der Kommunikationswirtschaft in Deutschland
Weidner, Lutz E.
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1321-1344)
.
2009
Persistent link: https://www.econbiz.de/10003766290
Saved in:
5
Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.
;
Spickett-Jones, J. Graham
;
Grimes, Tony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
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