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~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"Journal of strategic marketing"
~subject:"Corporate culture"
~subject:"Virales Marketing"
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Corporate culture
Virales Marketing
Public relations
24
Öffentlichkeitsarbeit
24
Corporate reputation
6
Firmenimage
6
Unternehmenskultur
5
Brand management
4
Corporate Social Responsibility
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Shokouhyar, Sajjad
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Stein, Volker
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Journal of strategic marketing
Corporate communications : an international journal
34
Journal of business research : JBR
13
Darden Case
10
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
10
Corporate reputation review : an international journal
9
European journal of marketing : EJM
7
Journal of communication management : an international journal
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
5
Journal of marketing communications
5
International studies of management and organization
4
Journal of business ethics : JOBE
4
Management communication quarterly : an international journal
4
Marketing intelligence & planning
4
SpringerLink / Bücher
4
Corporate social responsibility and environmental management
3
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
3
International journal of business communication : IJBC : a publication of the Association for Business Communication
3
Long range planning : LRP ; international journal of strategic management
3
The journal of brand management : an international journal
3
Unternehmenskommunikation deutscher Mittel- und Großunternehmen : Theorie und Praxis in historischer Perspektive
3
Beiträge zur Wirtschaftskommunikation : Veröffentlichungen des "Arbeitsbereich Unternehmenskommunikation" (ARBUK)
2
Business strategy and the environment
2
Cogent business & management
2
Communication series
2
Culture and public relations : links and implications
2
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
2
Einblicke und Ausblicke
2
Enterprise & society : the international journal of business history
2
Europäische Hochschulschriften / 5
2
Familienunternehmen - wir reden mit Ihnen! : Tagungsband der 2. EMF-Konferenz für Familienunternehmen vom 25.01.2010
2
HBS Case
2
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
2
Journal of Islamic accounting and business research : JIABR
2
Journal of air transport management
2
Journal of business strategy
2
Journal of communication management
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Journal of marketing management : MM
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ECONIS (ZBW)
7
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7
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date (oldest first)
1
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
2
Corporate identity management and employees' responses
Bravo, Rafael
;
Matute, Jorge
;
Pina, Jose M.
- In:
Journal of strategic marketing
25
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011742888
Saved in:
3
Corporate patriotism as a source of corporate reputation : a comparative multi-stakeholder approach
Puncheva-Michelotti, Petya
;
McColl, Rod
;
Vocino, Andrea
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 471-493
Persistent link: https://www.econbiz.de/10010489696
Saved in:
4
Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
Saved in:
5
Word-of-Mouth Kommunikation
Radić, Dubravko
;
Posselt, Thorsten
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 249-266)
.
2009
Persistent link: https://www.econbiz.de/10003766060
Saved in:
6
Corporate Identity und Corporate Design
Wiedmann, Klaus-Peter
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 337-355)
.
2009
Persistent link: https://www.econbiz.de/10003766072
Saved in:
7
Unternehmenskultur als Voraussetzung erfolgreicher Kommunikation
Stein, Volker
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1217-1240)
.
2009
Persistent link: https://www.econbiz.de/10003766279
Saved in:
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